Framework for Scoping a B2B Demand Generation role

RevelOne Role Framework for B2B Demand Generation

Use the RevelOne Marketing Role Framework to scope a B2B demand generation leader for your organization.

David Jones

 5 minutes to read

B2B Demand Generation Marketers are always highly sought after due to their close alignment with the sales funnel and impact on revenue. This discipline leverages measurable marketing tactics, processes, and technology to deliver a pipeline of qualified leads and develop a predictable revenue engine. This function is a key component to a successful B2B marketing org, but can have a variety of different goals depending on the needs of the business. We created the RevelOne B2B Demand Gen framework to help you with how to scope this for your organization.

About RevelOne

RevelOne is a leading marketing advisory and recruiting firm.  We do 300+ searches a year in Marketing and Go-to-Market roles from C-level on down for some of the most recognized names in tech.  For custom org design, role scoping, and retained search, contact us.

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RevelOne Role Framework for B2B Demand Generation

Use the RevelOne Marketing Role Framework to scope a B2B demand generation leader for your organization.

B2B Demand Generation Marketers are always highly sought after due to their close alignment with the sales funnel and impact on revenue. This discipline leverages measurable marketing tactics, processes, and technology to deliver a pipeline of qualified leads and develop a predictable revenue engine. This function is a key component to a successful B2B marketing org, but can have a variety of different goals depending on the needs of the business. We created the RevelOne B2B Demand Gen framework to help you with how to scope this for your organization.

About RevelOne

RevelOne is a leading marketing advisory and recruiting firm.  We do 300+ searches a year in Marketing and Go-to-Market roles from C-level on down for some of the most recognized names in tech.  For custom org design, role scoping, and retained search, contact us.

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